How to Build a Recession-Proof Design Business
Is your creative business primed to thrive or wither?
Economists may argue about when it’s coming, but most agree that a global recession is on its way. Some say it’s starting already. With speculative headlines flying around, it’s only natural to worry how a changing economic landscape may affect your design business. Whether you’re a freelance designer or run your own creative studio, it’s prudent to take preventative steps to ensure your design work doesn’t dry up.
I’ve been reflecting on my own 18-year freelance design business. Here’s how I plan to not only weather the storm, but grow and thrive in an uncertain economic landscape.
Note: These are valuable tips to help any creative business thrive, whether the economy is booming or crashing.
Be a professional expert
Expert designers will always be in demand. As businesses get more risk-averse during a recession they can’t afford to gamble on unproven talent. If you’re seen as an experienced design expert you’ll stay busy, while less established designers may struggle to attract new work.
Expertise doesn’t have to mean narrow specialization. You can be T-shaped or a specialized generalist and maintain one or two areas of expertise…
