How People Perceive Color Around the World

What 2,200 people worldwide taught us about color theory

Cassandra King
Sep 11, 2019 · 10 min read
Photo: Monty Rakusen/Getty Images

How are different colors perceived from one country to the next? That’s what we set out to learn in our recent color survey sent to 2,200 people around the world. We wanted to get a more personal insight into color theory and how it varies across regions and nationalities.