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How Marketers Harness the Power of Data Visualization
Data viz helps marketers promote their brand and spot trends in how their content is performing
It seems like just about everyone, from freelance designers to influencers and everyone in between, needs to know at least a little about digital marketing these days. With so many people trying to promote a personal brand, kick off a startup, or work as an independent contractor, it’s important to measure how your marketing efforts are panning out. That means there’s a lot we all can learn from marketers who measure and analyze campaign success for a living.
And there’s one essential tool that the average marketer probably can’t live without: Google Analytics. It helps you crunch huge amounts of data in a way that makes it meaningful — and that helps you analyze your marketing strategy and make improvements where necessary. How does it achieve such a feat? The answer is data visualization.
So how are marketers using data visualization to both analyze their efforts and reach their audiences? And what can you learn from them to produce more effective visual content? Here are just a few ways.
