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How Data Viz Drives Tech Industry Success
With the sheer quantity of data growing all the time, tech businesses need a way to understand and put it to use
With the advent of big data, businesses — especially those in the tech industry — have access to more data than ever before about their customers, how their ads are performing, how their product is reaching people, and pretty much every other business metric you can think of.
It’s estimated that, by 2020, companies will have access to 44 trillion gigabytes of data, more than 4x the amount in 2015.
But the practice of simply collecting tons and tons of data isn’t enough to help businesses succeed. “You can’t win that battle. Data keeps growing and growing, and you’ll sink in that lake. You can’t swim in it,” said Satyendra Rana, chief technology officer of cognitive decision-making platform diwo, in an interview with CIO.
When you have that data, you need to assess it in a meaningful way — and that’s where data visualization comes in. The use of charts and graphs helps us identify trends, weaknesses, and unexpected opportunities. This holds especially true for the tech industry, which is unique in the sheer quantity of data it can…
