Modus
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Modus

Friction as a Function In User Experience

Sometimes a little extra cognitive load is a good thing

I’I’m often asked “Meirav, what does biophysics have to do with user experience?” Well, being a multidisciplinary person provides me with an endless pool of ideas, perspectives, and metaphors that I greatly enjoy using in my work as a designer. Borrowing the concept of friction from physics to describe…

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Marvily Meirav HP

UX leader : Mentor : Personal life coach : Biophysicist. Always moving forward, constantly challenging myself to go down the rabbit hole to grasp the unknown.