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5 Tips for Writing Good Design Principles

Strong design principles will help you make better design decisions about products and features

Illustration: Jennifer Hom

EEvery product or feature should be based on a set of design principles. I’m not talking about universal design principles like “less is more” or “simple.” Instead, I’m talking about design principles that uniquely apply to the specific…




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Ethan Eismann

Ethan Eismann

Design and product leader. Father of two. Amateur ceramicist and beekeeper. VP of Design at Slack. @eeismann /

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