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5 Tips for Writing Good Design Principles

Strong design principles will help you make better design decisions about products and features

Illustration: Jennifer Hom

EEvery product or feature should be based on a set of design principles. I’m not talking about universal design principles like “less is more” or “simple.” Instead, I’m talking about design principles that uniquely apply to the specific…




Helping designers thrive. A Medium publication about UX/UI design.

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Ethan Eismann

Ethan Eismann

Design and product leader. Father of two. Amateur ceramicist and beekeeper. VP of Design at Slack. @eeismann /

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