How to Get People to Care About Stuff

Harnessing the unexpected is the key to designing a successful engagement campaign

Jo Layne Skillman
Jul 29, 2019 · 10 min read
Photo: Rawpixel/Getty Images

For eight years I’ve been designing logos, brands, and engagement campaigns for a brand strategy and creative agency called Black Sheep. We’re called Black Sheep for all the reasons you might guess: We do things differently. We’re ahead of the curve. We break the…