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How to Get People to Care About Stuff

Harnessing the unexpected is the key to designing a successful engagement campaign

Photo: Rawpixel/Getty Images

FFor eight years I’ve been designing logos, brands, and engagement campaigns for a brand strategy and creative agency called Black Sheep. We’re called Black Sheep for all the reasons you might guess: We do things differently. We’re ahead of the curve. We break the…

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Jo Layne Skillman

Jo Layne Skillman

Creative & brand director. Piemaker, occasional speaker, restorer of found objects. IG: @jo_layne_s

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