Dear Designer

Dear Designer: The Road Back

What we need to do to get this industry back on track

Mike Monteiro
Modus
Published in
13 min readDec 11, 2019

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Illustration: Eugenia Mello

Hey Mike,

Will you please just write something positive before this year is out?

— My editor

The promise of the internet was that it was going to give voice to the voiceless, visibility to the invisible, and power to the powerless. That’s what originally excited me about it. And I’m guessing that’s what originally excited a ton of people about it. It was supposed to be an engine of equality and democracy. Suddenly, everyone could tell their story. Suddenly, everyone could sing their song. Suddenly, that one weird kid in Trondheim, Norway, could find another weird kid just like them in Bakersfield, California, and they could talk and know they weren’t alone. Suddenly, we didn’t need anybody’s permission to publish. We put our stories and songs and messages and artwork where the world could find them. For a while it was beautiful, it was messy, and it was punk as fuck. We all rolled up our sleeves and helped to build it.

And then suddenly, we broke it.

Consider this my contribution to the 2009/2019 meme. This was the web in 2009: Social was taking off, Shaq was tweeting free game tickets, we were sharing jokes, finding old friends we…

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Mike Monteiro
Modus
Writer for

English is my second language. You were my first.