Dear Designer
Dear Designer: Hope Is Not Enough
We have to combine hope with a plan to make progress on solving our problems
Hey Mike,
We’ve been behaving so badly that I hope the government comes in and regulates us.
— Anonymous Facebook Employee
Dear Designer,
The first car I remember my father driving was a 1973 Plymouth Gran Fury. It was midnight blue. Big as a boat. You could easily fit four people across the back seat. It smelled like cigarettes. He bought it used. But he looked good in it, which is probably why he bought it. My father was a vain man. Is a vain man.
The car got terrible gas mileage, which hadn’t yet become a concern for most people. At least in a big-picture, fossil-fuel-emissions kind of way. We were still a little sore about losing the Vietnam War and needed something to remind us what it meant to be American. Large cars did the trick then. (Cybertrucks do it now.) The shitty gas mileage did matter in a small-picture way, though. My father was a construction worker in Philadelphia, where the ground freezes over in the winter. Construction stops. So do paychecks. And it took a lot of gas to fill that car’s tank.