Data-Driven Design Is Killing Our Instincts

Valuing data over design instinct puts metrics over users

Benek Lisefski
Aug 13, 2019 · 8 min read
Photo: MirageC/Getty Images

Design is no longer subjective. Data rules our world now.

We’re told all design decisions must be validated by user feedback or business success metrics. Analytics are measuring the design effectiveness of every tweak and change we make. If it can’t be proven to work…