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Data-Driven Design Is Killing Our Instincts

Valuing data over design instinct puts metrics over users

Photo: MirageC/Getty Images

Design is no longer subjective. Data rules our world now.

We’re told all design decisions must be validated by user feedback or business success metrics. Analytics are measuring the design effectiveness of every tweak and change we make. If it can’t be proven to work…




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Benek Lisefski

Benek Lisefski

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at

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