Data-Driven Design Is Killing Our Instincts
Valuing data over design instinct puts metrics over users
Published in
8 min readAug 13, 2019
Design is no longer subjective. Data rules our world now.
We’re told all design decisions must be validated by user feedback or business success metrics. Analytics are measuring the design effectiveness of every tweak and change we make. If it can’t be proven to work…
