CX vs. UX: What’s the Difference?
You need to understand both for your business to succeed
Published in
8 min readAug 2, 2019
Customer experience (CX) and user experience (UX) — these two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software, and website owners.
Story co-authored by Diana Woch, Senior UX Designer at Netguru.
