CX vs. UX: What’s the Difference?

You need to understand both for your business to succeed

Rafał Warniełło
Aug 2, 2019 · 7 min read
Credit: Katarzyna Dziaduś, Illustrator at Netguru

Customer experience (CX) and user experience (UX): These two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software, and website owners as if they were one and the same.