CX vs. UX: What’s the Difference?

You need to understand both for your business to succeed

Rafał Warniełło
Modus
Published in
7 min readAug 2, 2019

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Credit: Katarzyna Dziaduś, Illustrator at Netguru

CCustomer experience (CX) and user experience (UX): These two terms mean fundamentally different (though complementary) things, yet are often used interchangeably by app, software, and website owners as if they were one and the same.

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Rafał Warniełło
Modus
Writer for

I'm a Senior Product Designer with over 4 years of professional experience in UX/UI Design.