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Long Live Lobster

We make fun of Lobster for being overused, but is popularity such a bad thing?

SSeveral years ago now, I was editing a newspaper feature that required me to find a snazzy font that would scream, from afar, “COCKTAILS.” It was to be a regular feature reviewing the newest, fanciest watering holes, and it didn’t take me long on the DaFont Top 100 before I found Lobster. It was…



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Nick Hilton

Writer. Media entrepreneur. London. Interested in technology and the media. Co-founder Email: