Blockchain and the Promises of Web 3.0
User trust and transparency must come first as we design the new internet
Web 3.0 is the next generation of the internet, building on Web 2.0, the generation we’re currently inhabiting. Each month there are thousands of Google searches for “Web 3.0,” and there’s a lot of buzz about what this new generation will bring for internet users.
Some say a “semantic web” will prevail, with search engines responding to the definition of words rather than isolated keywords entered into a search bar. Others eagerly anticipate Web 3.0’s stronger security features. Still others say artificial intelligence will dominate Web 3.0.
Whatever technical features shape Web 3.0, I want to talk about the need for developers and designers to come together now and collaborate on what sort of user experience Web 3.0 will deliver. Regardless of whether concepts like semantics or security shape the future, it will be UX that ultimately determines how the Web 3.0 internet will affect our lives.
Webs 1.0 and 2.0: How we got here
To fully appreciate how revolutionary the next generation of the internet will be, let’s take a quick look back at the earlier incarnations of the web.
