9 Ways to Stop Designing the Same Old Stuff

Last decade we reached peak homogeneity. Let’s mark the new one with an explosion of uniqueness.

Benek Lisefski
Modus
Published in
10 min readJan 23, 2020

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Photo: Erlon Silva — TRI Digital/Getty Images

MMore than a year ago, in Boris Müller’s now-famous “Why Do All Websites Look the Same?”, he stated that today’s internet had become bland. That all interfaces are starting to look the same. Web design seems to be driven by technical and ideological constraints rather than creativity and ideas. He wasn’t wrong. Many others have noticed the same patterns.

It’s 2020 and uniqueness in interface design has only gotten worse. Through the maturation of UX design; the proliferation of templates, UI kits, and frameworks; and the stranglehold of data on design decisions, unique expression in websites and apps has been squeezed out in favor of the affordances offered by sticking with what’s expected.

This isn’t entirely bad. Design has become homogenized because those patterns have been proven to work. If design achieves its purpose, it’s good design.

But I can’t help but think that effective design and unique expression aren’t mutually exclusive. Innovation doesn’t have to be at odds with affordances. There must be ways to rise above the sea of sameness without compromising design performance.

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Benek Lisefski
Modus
Writer for

I’m a UX/UI designer from Auckland, New Zealand. Writing about freelancing & business for indie designers & creatives at https://solowork.co