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3 Lessons We Learned From Rebranding Gusto

Why a successful rebrand should be a collaboration

A new sign-in page that celebrates humans at work.

July 22, 2019, was a big day for Gusto. We launched a completely overhauled brand and a massively improved product experience.

What happened seemingly overnight started with nearly two years of tough questions: Who are we? Who do we want to be? What do we have to do to get there?




Helping designers thrive. A Medium publication about UX/UI design.

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Jason Marder

Jason Marder

Design @ Stripe. Previously redesigned Gusto. Life enthusiast. Lover of all things delicious.

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