3 Lessons We Learned From Rebranding Gusto
Why a successful rebrand should be a collaboration
Published in
5 min readJan 27, 2020
July 22, 2019, was a big day for Gusto. We launched a completely overhauled brand and a massively improved product experience.
What happened seemingly overnight started with nearly two years of tough questions: Who are we? Who do we want to be? What do we have to do to get there?
